Welcome and thank you for visiting!  

So why did I create this site?  It’s simple; I realized that we needed a resource in West Michigan that will allow you to reach those buyers statewide, nationwide and worldwide that will give you the most for your valuables.  A very wise person once told me that it’s not hard to give stuff away.  We all know how smart Mom was.  And here’s how easy it is.  You don’t even have to move your items if you don’t want to.  Or, we’ll take possession if you need the room.  Either way, we do all the work.  We’ll take the pictures, list your items and pick them up from you when they’re sold.  

How do we do it?  We invest in marketing to get the most exposure possible.  That’s right, I hired a highly charged team of computer experts.  We use multiple media formats aimed at the customers you want; those focused on your valuables; furniture, jewelry, art, antiques, cars and others.  

Our members are bonded and insured so your items are secure.  

I love to sell, so give me a call, text or drop me an email.

Lora Keena-Sherlund
Phone:  (616) 262-0327



Award winning company on EstateSales.org

Kind Words


“Thanks for a wonderful sale, you and your crew did a great job.” – Mark Bischak



How do I register to bid?

Visit https://www.rvestatesales.com/my-account/ and simply add your email. After entering your email you will receive an email prompting you to fill out the rest of your profile; including a username and password.

How do I start a bid?

If the item is listed as 0 minimum bid, than any amount bid will open the bidding. An item may still have a "Reserve" amount which must be met before winning the bid for that particular item.

What are the bidding increments?

Bidding increments differ depending on which item you are bidding on, items worth more will be bid at higher increments.

How will I know if I’ve been outbid?

You will receive an email notification stating that you have been outbid.

How will I know if I won the bid?

You will receive an email notification stating that you have won the bid.

What is a bid increment?

A bid increment is the minimum amount that each bid must increase from the bid before it. This number changes based on the value of the item up for auction.

What is a reserve price?

A reserve price is the minimum amount that an item can sell for on an auction. Each reserve price is set to reflect the value of the item that is being bid on. If an item has a reserve price that has not been met it will say so in its description.

What is automatic bidding?

Automatic bidding does all of the work you. For example, if you’re bidding on an item that has a starting price of $5, but you’re willing to pay $20, our bidding system will first bid $6. If that amount is outbid, it will bid again attempting to win you the item all the way up to your max bid of $20, but not over.

How do I pay for an item?

Once you register to the site you simply pay with your preferred method of credit/debit card for the item you have won/purchased.

How will my items be delivered?

There are three possible shipping options:
  • Local Pick up - Purchaser is responsible for contacting River Valley Estate Sales to setup an appointment to pick up the item at the seller's location. Majority of our items are held at our location in Caledonia, MI. However, please contact us before picking up your item so we know it’s at our location.
  • Pakmail Shipping - An email will be sent to a Pakmail representative to arrange shipping and costs to get the item to you.
  • Buyer Provided Shipping - Purchaser is responsible for arranging shipment of the item through the broker of their choice.

Thank you for interest in River Valley Estate Sales LLC online auction site, if you have any further questions or if there’s any other ways we can assist you please call (616) 262-0327 or send us an email at lorakeena@gmail.com